When buying ads, the only thing you should really be thinking about is "will it be worth it". While in the offline world people are willing to take a loss if it means other benefits (e.g. branding), in the online world it is so easy to be profitable with ads that you should always strive to be.
PPC
One way of profiting is to advertise your product. The best method of all is to use PPC like Google AdWords. The way it works is that you pay Google for every visitor they send (between around 10 to 50 cents).
Many people are afraid of PPC because there are stories of people losing a lot of money by paying too high for their clicks and not making enough sales out of the visitors. Equally, there are many stories of people making thousands of dollars per day by finding cheap clicks and converting their visitors especially well.
So if you're thinking of going into PPC then do your research first to avoid getting burned.
Text Links
You can buy these from places like Digitalpoint. The key here is to make sure that the link does not look like a paid or sponsored link. If it does, then Google will penalise you for it.
A better way is to do "guest blogging". You write a totally unique article for someone else and they post it on their blog. You get traffic and "link juice" because you insert your link at the bottom of the article. The best part is that you pay only in terms of your own time.
Advertise Your Affiliate Program
A great way to use paid ads as a product owner is to advertise not your product, but your affiliate program. This is a great example of leverage and you can get a ton of traffic by recruiting the best affiliates.
One good place that I've had success with in this regard is Clickbank Success Forum. This is a great place to advertise if you run your product on the Clickbank platform.
I make hundreds of dollars in my sleep. Get my free ebook on how you can do the same here: http://www.ProductCreationGlory.com
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