Search Engine Marketing

Search engine marketing done correctly can accelerate your profits like few other things. This is true because...never before have you been able to display your ads only to the people who are in the market for what you have to offer when they are ready to buy.


Think about the impact of no more wasted advertising dollars. For example, when someone is looking for a personal injury attorney, they go to Google and type in a keyword phrase like 'accident attorney'. There may be 10 sponsored, but you only pay when a prospect clicks on your link.

I just did some keyword research and found that approximately 195 people/day type in 'Florida accident attorney'. Now those numbers change constantly. However, when you know what your potential clients are searching for, you can position yourself to show up in the search results so that you become an option. Some of your competitors are already there.

Search engine marketing is about knowing how to be found by your prospects when they are looking for what you offer in one of the major search engines. When you understand the concerns of your market, and you position your company to be seen on the first page of Google, Yahoo, or one of the other search engines, it becomes a question of numbers. Out of every one-hundred people who see your ad (the link to your website) how many will click-through for more information? That's what we call the click-through-rate (CTR).

You can control where your ads show up and increase the likelihood that only people in your service area will contact you. As a small business owner, you get to control just how much your ad shows up throughout the day by how you set your budget. This helps you to manage the work flow so that you don't get too busy. This online marketing method is also referred to as pay per click marketing. When your account is properly set up and managed correctly, you can see accelerated growth at a good return on investment.

Another reason you should consider pay per click marketing is the ability to track the effectiveness of your ad campaign. Within a few hundred clicks, you can see if your ads are performing well. If not, you make changes and continue tracking. Proper tracking allows you to minimize loss when just getting started. Most important, you can track the changes and keep what works best. Many small business owners have come back from the brink of bankruptcy by utilizing search engine marketing. Moreover, they have realized profits they never imagined with other advertising.

If you are already using pay per click marketing or thinking about getting started, I would like to give you a cheat sheet that will show you how to cut your bid prices by 95% on Google Adwords. I invite you to come to http://www.JustAskRamon.com and tell me your single biggest question relative to developing a profitable online marketing strategy. You will get the cheat sheet for completing that one-question survey.

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